The concept of a food research institute is more than just the discovering of new information about food. In this institute, food is the medium for solving problems. Creativity is at the core of what the institute does. The El Bulli Foundation teams up with other companies and groups to work collaboratively in order to solve problems. The goal of these projects is to question our understanding of something and push the boundaries of the unknown. A recent collaboration between the El Bulli Foundation and Dom Perignon lead to the understanding of champagne, its background and how one can create an experience around it.
The outreach that this institute has is much broader than just the culinary world. The team has partnered up with artist, architects, and poets (to name a few). All working under one roof allows for different viewpoints to be heard and ideas to be tackled in a more well rounded sense. The philosophy of ElBulli Foundation is to change the way the world thinks. Ferran Adria, the mastermind behind the project, believes that we should change our mindset in order to broaden our perspective of the world. Although the foundationís main focus of research is directed at food, their philosophy extends itself into the every day.
All projects that come through the institute will be archived and presented to the public in a museum attached to their workspace. Another way that the institute is able to connect with the public is by hosting events that let the viewer experience their research and findings. For example, the institute put on an event called ìThis Is Not A Dinnerî. The event was an experience designed to show the viewer the research found on champagne. The attendees were brought to a space and taken through different steps of isolation and cuisine so that each experience was different. Not only do these events help fund the foundation but they also bring the public in to interact and contribute. The act of sharing the institutes research helps broaden the general publics knowledge of what to expect. Just like art, cuisine is another way of understanding the world.
Ferran Adria, Takes His Next Steps – Bullipedia